How to Write Corporate Health and Wellness Initiative Goals and Objectives

Why have Corporate Health and Wellness Initiative goals?

Corporate Health and Wellness Initiative goals take your employer’s priorities for employee health improvement and make them specific and measurable. Well-defined Corporate Health and Wellness Initiative goals provide direction for deciding on Strategies and a basis for which to measure progress.

Writing Corporate Health and Wellness Initiative goals

Writing Corporate Health and Wellness Initiative goals is not complicated or difficult. It does require some thought, about your employer’s Corporate Health and Wellness Initiative vision for a culture of wellness and they should be:

Specific Corporate Health and Wellness Initiative Goals
Measurable Corporate Health and Wellness Initiative Goals
Attainable Corporate Health and Wellness Initiative Goals
Realistic Corporate Health and Wellness Initiative Goals
Timely Corporate Health and Wellness Initiative Goals

Specific Corporate Health and Wellness Initiative Goals: What is the specific outcome your employer is looking for? “Reduce smoking among employees” is more specific than “Improve the health of employees.” You may wish to write some goals about specific outcomes (reducing smoking among employees) and other goals about specific progress (implementing a smoke-free campus policy or lowering the price of fresh fruit in the cafeteria to 25 cents a piece).

Measurable Corporate Health and Wellness Initiative Goals: Making your goals measurable provides a means of evaluating your progress and success. There is a saying: “what gets measured, gets done.” Measurable goals can be effective motivators for your employer. “Provide more time for employees to be physically active” is much less measurable than “implement a daily 15-minute walking break into the schedule of all employees.” “Increase the number of employees who want to quit smoking” is less measurable than “increase enrollments in the stop-using tobacco program to 120 employees per year.”

Attainable Corporate Health and Wellness Initiative Goals: Establish goals that challenge your employer to change and that will demonstrate a real commitment to the health of the employees. At the same time, set goals that are achievable. Goals that are set too far out of reach can be overwhelming and may become a barrier rather than a motivator.

Realistic Corporate Health and Wellness Initiative Goals: Write goals that are do-able, given the skills, time, finances and overall strategy of the employer. A realistic project may push the skills and knowledge of the people working on it but it shouldn’t break them.

Timely Corporate Health and Wellness Initiative Goals: When do you hope to achieve the goal? Next week? Next year? Without a timeframe, the goal is still not clear and is much less likely to galvanize resources and energy within your employer.

“Reduce the percent of employees who use tobacco from 20% to 10%” is much less of a challenge than “By the end of 2010, reduce the percent of employees who use tobacco from 20% to 15%”.